Understanding fashion can be enriched by exploring the perspectives of experts in the field. In addition, before creating a fashion product or building a brand, it’s essential to grasp what fashion means and how it’s defined by creators, philosophers, writers, and others In his book The Empire of the Ephemeral, Gilles Lipovetsky explores key questions,…
Collection Concept – A Bit of History Fashion historians widely regard Charles Frédérik Worth as the “father of haute couture” and “the first designer.” This tailor became the first true “creator,” much like today’s designers. Before him, tailors and dressmakers worked based on customer orders, sewing garments upon request rather than designing collections intended for…
Entrepreneurs and SMEs: A Journey to Building a Brand Entrepreneurs and small-to-medium enterprises (SMEs) often approach me with the excitement of launching a new brand or improving and expanding their existing designs. What they all have in common is “an idea”—a vision for a product to bring their brand to life. Some aim to establish…