Launching a fashion collection is super exciting—it’s your vision coming to life! But when it comes to production, things can get tricky. Make too much, and you’re left with piles of unsold inventory. Make too little, and you risk selling out too fast, missing out on potential revenue (and disappointing customers!). Finding that sweet spot…
Whether the brand is conceptual or commercial, there are a few defined phases to design a fashion collection that I’d like to share. Behind every great fashion collection lies a well-structured process. Understanding its key phases reveals how ideas take shape and turn into finished designs.
The fashion wheel describes the full cycle a fashion collection goes through, from conception to reaching the hands of the consumer. This detailed process involves not only creativity but also a series of strategic steps to ensure the collection becomes a reality and reaches the market successfully. Below, you can find the main phases of…