In today’s crowded fashion market, making your fashion brand unforgettable isn’t just an option—it’s essential. But differentiation goes beyond just offering clothing; it’s about creating a unique value proposition that resonates with your audience and makes them choose you over the competition. So, what truly sets a fashion brand apart?
Phases of Designing a Fashion Collection
Whether the brand is conceptual or commercial, there are a few defined phases to design a fashion collection that I’d like to share. Behind every great fashion collection lies a well-structured process. Understanding its key phases reveals how ideas take shape and turn into finished designs.
The Fashion Wheel:
The fashion wheel describes the full cycle a fashion collection goes through, from conception to reaching the hands of the consumer. This detailed process involves not only creativity but also a series of strategic steps to ensure the collection becomes a reality and reaches the market successfully. Below, you can find the main phases of…