The designer’s role is essential in shaping a brand’s identity in the textile industry. Whether in-house or freelance, designers create collections that stand out, yet many companies underestimate their impact. Their work lays the foundation for a brand’s uniqueness, directly influencing product success and sales. Let’s take a closer look at the designer’s role in…
“Industrial tailoring preceded the appearance of Haute Couture around 1820. As department stores were established, production costs decreased and clothing diversified the quality of its articles, targeting the small and middle bourgeoisie… Until the 60s of the twentieth century, fashion was dependent on Haute Couture… After the war of 1914, the presentations of collections each…
Understanding fashion can be enriched by exploring the perspectives of experts in the field. In addition, before creating a fashion product or building a brand, it’s essential to grasp what fashion means and how it’s defined by creators, philosophers, writers, and others In his book The Empire of the Ephemeral, Gilles Lipovetsky explores key questions,…