Collection Concept

Collection Concept – A Bit of History Fashion historians widely regard Charles Frédérik Worth as the “father of haute couture” and “the first designer.” This tailor became the first true “creator,” much like today’s designers. Before him, tailors and dressmakers worked based on customer orders, sewing garments upon request rather than designing collections intended for…

From Idea to Store – The Processes of a Fashion Collection

Entrepreneurs and SMEs: A Journey to Building a Brand Entrepreneurs and small-to-medium enterprises (SMEs) often approach me with the excitement of launching a new brand or improving and expanding their existing designs. What they all have in common is “an idea”—a vision for a product to bring their brand to life. Some aim to establish…