Starting a new brand or launching a fresh collection? One of the biggest keys to success is knowing exactly who you’re designing for. Defining your target audience helps you create the right products, communicate effectively, and build a shopping experience that truly connects with your customers.
Whether the brand is conceptual or commercial, there are a few defined phases to design a fashion collection that I’d like to share. Behind every great fashion collection lies a well-structured process. Understanding its key phases reveals how ideas take shape and turn into finished designs.
The fashion wheel describes the full cycle a fashion collection goes through, from conception to reaching the hands of the consumer. This detailed process involves not only creativity but also a series of strategic steps to ensure the collection becomes a reality and reaches the market successfully. Below, you can find the main phases of…