Starting a new brand or launching a fresh collection? One of the biggest keys to success is knowing exactly who you’re designing for. Defining your target audience helps you create the right products, communicate effectively, and build a shopping experience that truly connects with your customers.
Launching a fashion collection is super exciting—it’s your vision coming to life! But when it comes to production, things can get tricky. Make too much, and you’re left with piles of unsold inventory. Make too little, and you risk selling out too fast, missing out on potential revenue (and disappointing customers!). Finding that sweet spot…
The fashion wheel describes the full cycle a fashion collection goes through, from conception to reaching the hands of the consumer. This detailed process involves not only creativity but also a series of strategic steps to ensure the collection becomes a reality and reaches the market successfully. Below, you can find the main phases of…