Creating a fashion collection isn’t just about design—it’s about strategy. From sales analysis to trend research, every decision impacts the final result. That’s why mood boards and color charts are essential tools to define colors, styles, and concepts before production begins. Mood boards are not just pretty collages; they are strategic resources that help visualize…
If we talk about fashion, are we talking about inspiration? In one way or another, every brand draws inspiration from something or someone: the present moment, customer needs, market demand… The possibilities are endless. Without comparing art to fashion—although some great designers’ pieces are indeed art—as Pablo Picasso said: Inspiration exists, but it has to…
Starting a new brand or launching a fresh collection? One of the biggest keys to success is knowing exactly who you’re designing for. Defining your target audience helps you create the right products, communicate effectively, and build a shopping experience that truly connects with your customers.