The designer’s role is essential in shaping a brand’s identity in the textile industry. Whether in-house or freelance, designers create collections that stand out, yet many companies underestimate their impact. Their work lays the foundation for a brand’s uniqueness, directly influencing product success and sales. Let’s take a closer look at the designer’s role in…
“Industrial tailoring preceded the appearance of Haute Couture around 1820. As department stores were established, production costs decreased and clothing diversified the quality of its articles, targeting the small and middle bourgeoisie… Until the 60s of the twentieth century, fashion was dependent on Haute Couture… After the war of 1914, the presentations of collections each…
Entrepreneurs and SMEs: A Journey to Building a Brand Entrepreneurs and small-to-medium enterprises (SMEs) often approach me with the excitement of launching a new brand or improving and expanding their existing designs. What they all have in common is “an idea”—a vision for a product to bring their brand to life. Some aim to establish…